Note: 5% Black is for print applications only. Black and white are used for punctuation. The darker the tone, the more sparingly it’s used. Our secondary palette is used in support of our primary palette and comprises a range of gray tones. RGB files are made up of Red, Green and Blue light, and appear best in digital files. CMYK colors appear best in printed materials. It makes us more instantly recognizable, standing out in a highly competitive healthcare environment.ĬMYK files are made up of Cyan, Magenta, Yellow and Black ink. Our color palette is intentionally limited to a specific set of warm primary colors and neutral secondary colors. When there is only one color present, it must be Cornell University red. Dark Orange and Bright Orange can be used to “light up” content and design. The Universitys Brand Identity Guidelines provide guidance on branding as well as proper usage of the Universitys logos, colors, fonts, editorial style. Cornell University Red is a constant and must appear on all communications. Our brand uses color the same way we use typography: confidently, boldly, and powerfully. The Orange brings our promise to life and simply symbolizes the positive results we strive for every day. The heritage of the Weill Cornell Medicine color palette is represented by Cornell University Red, which symbolizes the strength and foundation of our brand. Project Requests and Branding Questions.Assistance Toggle Assistance menu options.We're Changing Medicine Social Media Frame.Templates Toggle Templates menu options.
Zoom Virtual Backgrounds Toggle Zoom Virtual Backgrounds menu options.Downloads Toggle Downloads menu options.Brand Guidelines Toggle Brand Guidelines menu options.Our Brand Toggle Our Brand menu options.
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